Salt bread (or shio pan) has been trending in Korea for quite some time now. It still amazed me how many bakeries in Seoul were still selling this pastry. In fact, there are many that specialise in and only sell salt bread, and their business is booming!

We didn’t manage to get my hands on the viral salt bread from Jayeondo (I know, but my travel itinerary is very limited while travelling with a toddler). We did, however, get addicted to a particular salt bread specialty bakery in Myeongdong.

This bakery wasn’t around during my previous trips, so I gather that it is quite new. Located conveniently across Skypark Central Myeongdong, it is incredibly hard to miss because of the tantalising, buttery smells that keep wafting out.

It’s a very small shopfront that is usually manned by 1 or 2 staff/bakers, and they have a requirement where they only sell salt bread in a set of at least 3.

That’s right. They’re so confident you’d want to buy more than 1 that they mandate you buy in a set.

The menu may be limited to salt bread, but that doesn’t mean it has to be boring. Fresh Bread Factory also sells chocolate and apple-flavoured salt bread.

One piece of salt bread costs at least 3,000 won. It’s pretty much on par with what we would pay in Singapore.

Unfortunately we were very boring people who only had an appetite for salt bread. Fortunately, we loved the salt bread from Fresh Bread Factory so much that we were happy to be so boring.

What makes a good salt bread? Well, we felt that a good one should taste delightfully buttery on the inside without being too greasy. This one ticked all the boxes. One bite and you can tell that they’ve not scrimped on the butter used. This is the reason why the bread from Fresh Bread Factory smells and tastes so wonderfully rich.

The salt bread even tasted great when we kept them for breakfast the next morning. That says a lot about how good the pastry is.

Considering the proximity of Fresh Bread Factory from our accommodation and how we inhaled the buttery smell every time we walked past, we couldn’t help ourselves but buy them back almost everyday.

I’m not even joking about how addicted we were. This was how much we were buying and eating on the regular:

While I’m sure there are better and tastier salt bread options in other parts of Seoul, I was pretty satisfied with this delightful find in Myeongdong.

If you’re not a fan of the street food here or just want a quick fix for your salt bread cravings, I can’t recommend Fresh Bread Factory enough. It’s near METCHA as well, so you can also grab a good cup of matcha while you’re in the area.

DIRECTIONS

Address: South Korea, Seoul, Jung District, Myeong-dong, 2호 가 2 3 大韓民国 Seoul, 명동2가 53-1번지

Related Posts:

• My Guide to Korea’s Café & Beverage Chains
• Best budget-friendly Seoul restaurants & cafes worth revisiting