Isaac Toast is a familiar sandwich chain to many, and often touted as a must-try in Korea.

It would seem strange that something as ordinary as toast would receive so much hype, and frankly I was a bit doubtful when my friends recommended this as well.

What to eat at Isaac Toast

2024 Update: got hold of the menu here from one of its branches in Myeongdong! The menu is pretty standard across the branches, though some may offer fewer options than the rest.

Surprisingly, prices have stayed similar to what I remember from years back!

The first time I tried this toast was actually in a small shop in Jeju.

Being a big fan of potatoes, I ordered the Potato flavour. The potato in this toast refers to the hashbrown, served together with cheese and a slice of egg.

It looked simple enough, but it tasted SO GOOD.

I think they put this layer of sweet sauce on their toast, which really enhances the flavours of the other ingredients. I’m not sure what goes into the sauce, but a quick check online suggests that it could be kiwi?

The hashbrown and eggs weren’t too soggy either, and it reminded me of an upgraded version of a Macs breakfast. I finished this within 5 minutes, together with an iced Cafe Latte.

In fact, I loved this particular flavour so much that I bought it again when I was in Incheon.

Just look at how fluffy the toast and the hashbrown are!!

The third time I went to Korea, I couldn’t resist buying Isaac Toast again.

This time, I bought it from a kiosk from Myeongdong. Do note that there are two Isaac Toast branches in Myeongdong! One faces the main street across the 12-storey Daiso, whereas the other one is a kiosk further in the shopping area.

The queues are always long because of the tourists clamouring to get their hands on this famous toast. I admit it’s a bit of a turn-off because no one wants to freeze their butts off queuing for toast in sub-zero temperatures.

The Myeongdong kiosk we went to didn’t offer potato toast, so I settled for the Bacon & Cheese bagel.

Unfortunately, you can tell that the paper was damp, and so was the bagel. That’s because it was served piping hot, but I brought it back to the hotel to eat and it didn’t survive the winter temperature too well.

Moral of the story: eat your bagel/toast while it’s still hot!

See below for a much better, more representative photo of the bagel:

Just like the the toast, the bagel also has this sweet sauce that is pretty addictive. I’m neither a big fan of bacon nor bagels, so I still think the potato toast was better. In fact, I would probably eat the potato toast everyday for breakfast if I could.

Is Isaac Toast worth the hype?

Yes, definitely yes.

The best thing about it is that you can easily find Isaac Toast in any corner of Korea. The only catch here is that not all kiosks/stores offer all toast flavours, but most of them should offer the most popular flavours.

You don’t have to fret about travelling from one end of Seoul to another, or even travelling all the way to Jeju just to try this famous toast.

It also means you have no excuse not to try this, so make sure you put this on your Korea bucket list!

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• My Guide to Korea’s Café & Beverage Chains
• Hwanggeum Mokjang: underrated KBBQ in Myeongdong
• 23 unique Korean skincare brands to check out in Korea

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